Luff Media presents the SWEET & SOUR POP concert, happening at 7pm on 22 June 2012, at Chamber @ The Arts House.
Over the last few years, Sammmydee, Chen Yi Yuan, Toh Yifan AKA Tzire, and Benjamin Hum have amassed over 2.5 million views for their online videos, which feature covers of popular English and Mandarin songs. Combined, they have about close to 30,000 YouTube subscribers who actively follow their every move on social media platforms. But dispel the notion that they are viral sensations or overnight success stories - they have been plugging away at this for years. While their peers are typically hanging out, shopping, or watching movies, these 4 talents have been honing their craft through whatever means available to them - home recordings, video collaborations, and small gigs at charity concerts. They have built a loyal fanbase, one Like at a time, and are now ready to show the world what they can do.
The SWEET & SOUR POP concert was conceived as a showcase for these local YouTube musicians, the first of its kind in Singapore. The music industry has changed fundamentally in the last decade, with YouTube superseding the local record store as the way to discover and share new music. Geographic boundaries for music talents have been torn down by those who doggedly chase their dreams. This concert is a celebration of this new landscape, with 4 young talents, who independently built their portfolios online, now collaborating together, taking the plunge to becoming full-fledged performers. In line with the historic nature of this evening, the concert will be held at the awe-inspiring Old Parliament House, which is home to some of the most monumental events in Singapore's history.
Luff Media is extremely proud to be part of the history and the future of the music scene in Singapore. We hope you will join us for this amazing ride.
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